The Impact of Internet Brands Buying FindLaw – What Law Firms Need to Know

Recently, Internet Brands, the parent company of Martindale-Nolo, expanded its reach by acquiring FindLaw, one of the largest legal marketing companies in the industry. If you are a current FindLaw customer, you might be wondering what this acquisition means for your law firm’s digital marketing and whether it’s time to consider other options. Here’s what you need to know about the downsides of working with Internet Brands/FindLaw and why making the switch to a more personalized service like MileMark Media could be the best move for your firm.

The Challenges of Working with Large-Scale Providers Like Internet Brands & FindLaw

While FindLaw has been a dominant player in the legal marketing space for years, there are several concerns that arise with Internet Brands now owning both FindLaw and Martindale-Nolo. The primary issues lie in the corporate approach, lack of personalization, and customer service challenges that often come with large-scale companies.

1. Corporate Overload: With such a large client base spread across multiple legal marketing brands, your law firm may get lost in the shuffle. This acquisition adds another layer of corporate hierarchy, often making it harder for firms to receive personalized attention or prompt responses to concerns. Instead of being a priority, you might become just another ticket in a long customer service line.

2. Cookie-Cutter Solutions: One of the biggest downsides of working with large companies like FindLaw is the tendency to offer one-size-fits-all solutions. While these may be marketed as “proven strategies,” they often lack the custom approach needed to stand out in a competitive legal market. Internet Brands’ control over FindLaw could mean an even more templated experience with fewer unique, tailored strategies for your law firm’s success.

3. Customer Service Struggles: Many clients have reported that as FindLaw grew, its customer service quality diminished. With the acquisition by Internet Brands, a company already managing multiple brands, the level of support may decline further, leaving you frustrated when problems arise or changes are needed.

Why MileMark Media is the Smart Choice for Your Law Firm Marketing

At MileMark Media, we offer a completely different experience from the corporate giants. As a smaller legal marketing firm, we focus on delivering highly personalized and results-driven services to law firms across the country. Here’s why choosing MileMark Media can give your law firm the competitive edge it needs:

1. Personalized Attention: Unlike larger marketing firms, we take the time to truly understand your practice, your goals, and your challenges. Our hands-on approach ensures that you’re not just another client. Instead, we work as an extension of your team, helping you craft strategies that are unique to your firm and the clients you serve.

2. Customized Marketing Solutions: We know that no two law firms are alike. That’s why MileMark Media offers tailored solutions designed to meet your specific needs. Whether it’s creating a cutting-edge website, implementing a targeted SEO strategy, or managing your social media presence, our team works with you to build a marketing plan that fits your goals.

3. Dedicated Customer Service: When you work with MileMark Media, you have direct access to a team that is committed to your success. No lengthy wait times, no bouncing between departments. We’re here to ensure that your questions are answered, and your firm receives the support it needs to thrive.

4. Proven Results: While we may be smaller than the industry giants, our results speak for themselves. We’ve helped countless law firms achieve greater visibility, drive more leads, and grow their practices through our strategic marketing efforts.

Thinking About a Change? Discover What MileMark Media Can Do for Your Firm

As Internet Brands continues to absorb larger portions of the legal marketing landscape, law firms looking for a more personalized and effective marketing experience should consider switching to MileMark Media.  We offer a free consultation to law firms interested in exploring their options beyond corporate-level services. During the consultation, we’ll review your current marketing strategy, discuss your firm’s goals, and suggest personalized solutions designed to boost visibility and attract the right clients.

Contact us today to learn more about how we can help your firm thrive in a competitive legal market.  We’re dedicated to helping law firms grow with customized solutions, responsive service, and a genuine interest in your success.