Law Firm Marketing > New Law Firm Marketing

New Law Firm Marketing

Website Design & SEO Designed For New Law Firms

As a lawyer, you know all about writing pleadings and motions, and you also know what to expect in court. However, what do you know about legal marketing for your new firm? This is important and may make or break the success of your firm, yet legal marketing is not something that is taught in law school.

Today, more and more lawyers are hanging up their own shingle and building their practice from the ground up, rather than hoping to make partner at some point with a well-established firm. To do that, you have to regularly bring in new clients, which is difficult if you do not know the new law firm marketing techniques that work. Our legal marketing experts can provide the strategies that will deliver the results you want.

Building A Law Firm Website

As a lawyer, you may know that having a website will help attract clients to your new practice. Unfortunately, achieving this goal requires much more than simply creating a new firm website and hoping qualified leads find it. To effectively market your new firm, your website must be highly visible to the clientele you are trying to reach, provide information that is helpful and informative, and it must encourage visitors to take action, such as calling your firm.

Our approach to new firm websites integrates responsive web design and efficient back-end architecture with highly targeted keywords that will attract clients to your location and practice areas. We continue to stay updated on the best practices in new law firm website design, as well as the ever-changing search engine algorithms, so you can focus on providing the best legal services to your clients.

Consulting and Collaborating

When you work with us, you will work with a team that takes a collaborative and consultative approach. We will always start by understanding your goals, the types of clients you are seeking, and your practice, so we know what we are working towards. We also know that as a new firm, you need to create a brand within your industry and we can help you create that after listening to your story. We are consultants, but we also know that a collaborative approach is necessary for every step of the process.

Responsiveness is Important

While once, potential clients may have used a desktop computer to search for law firms around them, that is no longer the case today. Potential clients are searching for your practice using mainly smartphones, along with tablets and desktop computers. If your site is not optimized to display properly on mobile devices, users will leave your site and head over to a competitor’s. We know that responsiveness enhances the potential client’s experience, which will mean they will stick around on the site getting to know you better. The search engines will also give your website a higher ranking if it is responsive.

The screens people use today to navigate the Internet continue to get smaller, and the websites that once worked no longer do. You need a responsive website design that will respond to the size of device being used so it can properly display the content on the screen. Responsive websites also need navigation that is easy to use, professional graphics, and an integrated layout. We are prepared to provide all of these essentials for you.

Quality SEO

Search engine optimization, known as SEO, is crucial for your website to rank high when visitors enter relevant keywords. We will always research the most competitive keywords for your firm so your website ranks higher in the search engines and you get found by even more targeted leads. Quality SEO strategies do not depend on keywords alone, though. Backlinks, internal links, and more are all part of successful SEO strategies, and we know how to implement all of these important elements.

Your website should focus on user experience, but you can only provide that if potential clients can find you. Users will rarely scroll past the first page of search results, so it is important to ensure your website is on it. To do that, it must incorporate SEO-friendly techniques and other strategies that will help it rank as high as possible. Our new law firm web design experts know how to implement these strategies so your website gets found.

Content Writing

Your website needs a lot of content, from the different legal areas you practice in, to your biography, and the narrative for your law firm. Regular blog posts can also help you keep your high rank on the search engine results page, and attract and engage new visitors. As a lawyer, you are probably too busy to regularly create this necessary content, and we are happy to do that for you, as well.

Focus on Conversion

Your website is a great way to start attracting clients to your new law firm, and ranking high in the search engines is important. However, high-converting websites focus on the client that arrived there in the first place. We know this, which is our new law firm web design includes easy navigation, and informative content that engages users and answers all of their questions. Your website is there to reach out to clients when you cannot, and our web design establishes trust, and makes the client want to return.

Speedy Sites

Just as the search engines will rank your website higher if it is responsive, you will also achieve a better ranking if your site loads quickly. If your website does not load within three seconds, users will leave and head over to a competitor’s site that provides a better experience. Our new law firm web design always takes speed into consideration, so potential clients do not leave.

Keeping it Simple

The most effective new firm legal marketing is never complex. Instead, it is simple and strategic. We will advise on the steps you can take every month that are easy to implement, or we can complete the tasks for you. Creating a legal marketing plan is essential so you can see those steps outlined in a straightforward manner. Your marketing plan should clearly indicate your goals, timelines, and specific yet simple steps that will drive in business. Working closely with you, we will draft a legal marketing plan and help you implement it so your new law firm gets started on the right foot.

Tracking Your Results

Our new firm legal marketing experts have the necessary experience to ensure your marketing plan will work for you. Like you though, we also like to see concrete numbers and stats that tell us whether the plan is working, or whether we need to correct the course. We know that measuring the progress of your marketing efforts is essential, and we will hold ourselves accountable for it.

Weekly Actions

Legal marketing plans are living documents. We know that for your marketing efforts to be successful, regular marketing is necessary. It is why we help you take action every week, whether it is creating new blog posts, pages for certain geographic locations, or using another effective marketing strategy. There is always more to do and we will always ensure the activities within your marketing plan are completed, and that new ones are regularly added to keep your marketing efforts fresh.

Regular Review

Again, legal marketing plans are not set in stone. Sometimes, new activities are added that give your firm the boost it needs. Other times, certain activities must be tweaked and changed to help your firm stay the course. We will regularly review your legal marketing plan with you to ensure it will continue to deliver the results you want to see.

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Our Law Firm Marketing Experts Can Help Your New Firm

Opening your own firm is exciting, and now is the time for you to focus on the law and helping your clients. When it comes to getting the word out about your firm to attract even more clientele, our new firm legal marketing experts at MileMark Media will not only do this for you, but we will do it successfully. Call us today at 866-598-6235 or contact us online to learn more about the marketing strategies we will use to bring even more success to your firm.

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