Local Law Firm Marketing: Tips to Improve Your Local Visibility
Local SEO is the process of optimizing the online presence of a business for a search query that is location-specific. Google uses a user’s location to figure out what results to show the user, so when someone performs a local search for a law firm, restaurant, or florist, the search engine will display local businesses relevant to their location. Here are our top tips to improve your google my business visibility:
- Create and Optimize your Google My Business Listing – Choosing the correct categories and fully filling out the profile with the correct information is extremely important.
- Claim, Setup and Optimize Local Business Directories – Once you have set up your Google My Business page, an important step in your local SEO strategy is to submit the same information to online business directories. There are hundreds, if not thousands of these directories, so it is important to pick the most reputable and high authority directories.
- Actively Manage Reviews and Ratings – More and more google is relying on reviews and ratings as major ranking signals. You should be actively trying to get reviews from any client that had a good experience. Another helpful tip is to respond to all reviews. Actively engaging with your customers shows potential clients that you care and will be attentive to their individual case.
Local SEO can have a very big impact on your online visibility. So, if you’re looking for solutions for your local SEO needs, MileMark Media can help you stay on top of the latest google updates. We are also equipped to help you implement a custom law firm marketing strategy for your firm. Contact us today to discover your personalized legal marketing plan. You can reach us by phone at 866-598-6235 or through our contact form to get started.
