Law Firm Marketing > Law Firm Search Engine Optimization (SEO)

Law Firm Search Engine Optimization (SEO)

Search engine optimization (SEO) plays a critical role in attracting more qualified leads and converting them into clients. SEO is a combination of techniques and strategies that help your website land on the first page of Google, Bing, and the other major search engines. Landing on the first page, preferably at the top, of search results instantly increases your visibility and puts your name in front of the very legal clients that are searching for you right now. Although there are many SEO strategies you will want to employ on your website, below are some of the most important. Contact our skilled law firm SEO experts for a free consultation on how a custom tailored marketing plan can benefit your firm.

Law Firm SEO & Local Optimization Experts

Search engine optimization, more commonly referred to as SEO, and local optimization are the two building blocks of all websites. These two strategies are crucial to draw in qualified searchers to your law firm, and our law firm marketing company knows how to effectively use them.

There are billions of unique searches performed in the United States every month, the majority of them are to find local businesses. Why is it only a small percentage of organizations put thought into search engine results, or even claim their online business listings for minimal effort? Our law firm SEO experts have years of experience specifically marketing attorneys and law firms in the legal industry.

Making sure your firm is visible in organic search results is critical to remaining competitive in today’s online landscape, and just as much so with local results and Google Maps. With Google and Bing now prominently featuring local results and maps in the majority of search engine result pages, local search is now more important than ever to ensure potential clients are finding your firm. By optimizing the website and keeping local citations correct and consistent, you provide an opportunity for prospects to find and select your firm locally and organically. Our law firm SEO experts also ensure correct information on major social media networks, creating the strongest overall brand view for users and search engines.

Let MileMark Media improve your organic, local and social online reputation today, contact our law firm SEO & local optimization experts.

Search Engine Optimization – Expand your footprint online by grabbing a larger percentage of the organic search results. We write custom, high quality content targeted toward converting users and putting your pages in front of qualified searchers. We follow best practices in all aspects of SEO, our combined experience as law firm marketing experts will prove itself in the traffic and lead reports.
Local Optimization – Gain control over your law firm’s local online and GPS/Maps presence, ensure consistent information on all major business provider directories. Our local search experts manage, update, verify and refine your local citations on an ongoing basis, the result is a stronger presence in Google Maps, Bing, Yahoo, Apple, Waze, Yelp, and other major GPS Services and local websites. (All premium local services included)
Social Media Optimization – Be found by qualified prospects looking for your law firm’s services on leading social networking websites, we create and/or takeover existing Facebook, Twitter & LinkedIn profiles. We optimize the profile and post custom, targeted blog posts each month to keep users engaged, we also run sponsored posts to increase likes. Social Media Optimization ties in strongly with Local Optimization and SEO to provide a good overall brand picture to the search engines and users.
Traffic Reporting, Call Tracking, Live Chat – We provide monthly reporting to assist your firm in measuring progress. We use industry standard Google Analytics for measuring traffic and reporting, all reports are manually cleaned of spam so you only see the actual traffic and leads coming into your site. We can also set up call tracking numbers and/or live chat service, both of which provide a greater level of detail into potential clients contacting the firm.

Content Tailored for Clients

Someone said years ago that content is king and that holds true today. Good content that is well-researched and professionally written is the key to ranking high in the search engines and giving potential clients what they are looking for. Without outstanding content, your bounce rate will increase because readers will not stay on your site, and your ranking will drop.

On-Site SEO Strategies

There are many on-site strategies you must consider when implementing lawyer SEO techniques, but one of the most important is the usage of keywords. The keywords on your site must match users’ inquiries, and they are highly competitive in the legal field. You must use keywords appropriately, making sure to incorporate them naturally into the content but not include so many that your site is marked as spam.

Links Strengthen Your Site

If you are not adding helpful, authoritative links in your content, your site becomes less useful for readers, which also lowers your search engine ranking. As a lawyer, it is important to link to the appropriate statutes, landmark cases, and other research that can provide the user with even more information. Again, you do not want to add so many links that they become distracting to users, or that take them away from your site for too long. Using links appropriately can make all the difference in your lawyer SEO efforts.

Local SEO

You likely serve clients in many different areas, even if your firm is located in a certain region. Local lawyer SEO is a strategy that incorporates geographical keywords for the areas you practice in. Local SEO has many benefits. Not only does it narrow down the vast online world and bring in clients that are right outside your door, but it will also help clients in areas other than your main location find you.

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Our Law Firm SEO Experts Know the Strategies that Work

No two lawyers are exactly alike, but they all have one thing in common. They need to continuously promote their practice to bring in clients on a regular basis. If your website is not performing the way you had hoped, or you do not yet have a website, our law firm SEO experts at MileMark Media can help. We know the SEO strategies that work and will use them to get your website seen by more users, and convert them into clients. Call us today at 866-598-6235 or contact us online to learn more.

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