Category Archives: Legal Marketing
How to Respond to a 1-Star Review About Your Law Firm
The next time you get an email from google reminding you “You’ve got a new review!!”. It can be a scary moment opening it up to see what rating the reviewer left. If someone has left a 1-Star review for your law firm there are a few steps you should take. Responding to negative… Read More »
How to Remove a Negative Google Review & What to Do If They Can’t Be Removed
At some point every lawyer will deal with a negative review on their Google Profile. Although it may seem like a big deal to those with a squeaky clean 5.0 rating, there are some steps you can take to get the review taken down, but if not, we have a few tips and tricks… Read More »
Help! My Clients Google Reviews Are Not Being Displayed!
A major issue that has been affecting all types of businesses online is missing reviews. Attorneys put in the time to collect these reviews, maybe even have a person in the office dedicated to reaching out to previous clients in order to generate reviews. For law firms this can be even more impactful because… Read More »
Google Auto-Updating Business Hours on 20 Million Listings
For a few months now google has been using automated phone calls to confirm that businesses are open when they say they are. We’ve even seen examples of this showing up on listings: Now we are hearing news that they intend to auto update the business hours of over 20 million businesses in the… Read More »
3 Reasons Law Firm Reviews Are More Important Than Ever!
Brightlocal recently released their 2021 “Local Consumer Reviews Survey”. This provides us with a great insight into how consumers use reviews to make decisions and choose their attorney. 1. More consumers use Google to evaluate local businesses than ever before. In 2021, 81% did, but the year before that, just 63% did. Expect this trend… Read More »
Google Local Pack Redesign
For the last few weeks google has been testing a re-design to their famous “local pack”. This has taken many forms over the years, so this is just the most recent update in a long history of updates. The new design now displays the 3 business listings on the right (additionally sometimes an ad)… Read More »
Google My Business is Now “Google Business Profile”
Google has renamed its “Google My Business” suite of tools for managing your information online. The new name is “Google Business Profile”. The Google My Business app will also be removed in 2022 for both iOS and Android. Google is recommending business owners edit their information directly on the business listing itself by searching… Read More »
Local Law Firm Marketing: Tips to Improve Your Local Visibility
Local SEO is the process of optimizing the online presence of a business for a search query that is location-specific. Google uses a user’s location to figure out what results to show the user, so when someone performs a local search for a law firm, restaurant, or florist, the search engine will display local… Read More »
4 Ways to Prepare Your Law Firm Website for the Latest Google Update
Keeping your law firm website content up to date is very important. But so is keeping the back end of your website updated for the latest google algorithm changes and to keep it running at top speed. This can have an impact where your legal website is showing up in the search engines. Google… Read More »
What To Look For When Searching For A New Law Office
Searching for a location for your law office can be a very complicated task. In addition to the many factors like price and square footage, there are also some SEO considerations to think about. First we are going to talk about Virtual Offices. Stay away from virtual offices at all costs. These are not… Read More »
